TRANSPOSE Innovation Challenge 2026
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THEMES TO TACKLE
Choose one of the four Challenge Themes below and submit your application.
Only one submission per company is permitted.
Venue
- Enrich Every Moment of Excitement
Stadiums, arenas, and amusement parks are places where people come together to experience music, sports, and entertainment, creating moments of excitement and inspiration unlike anything found in everyday life. As technology continues to evolve, these experiences have the potential to become even more immersive and meaningful. In the Venue challenge, we invite business ideas that enrich entertainment experiences at live venues and create new ways for people to connect with one another.
Areas of Interest:- Services that enhance immersion at sports and live events
- Unforgettable experiences that combine sound, visuals, and space
- Platforms that foster connections among venue attendees
Places that bring people together have the power to create unforgettable moments. We look forward to seeing ideas that expand those possibilities through the power of technology and innovation.
Related Assets:- Sound xR / Yamaha
- AFC(Active Field Control) / Yamaha
- flatone™ / Yamaha
- VOCALOID™ / Yamaha
- GPAP(General Purpose Audio Protocol) / Yamaha
- Real Sound Viewing / Yamaha
- SoundUD / Yamaha
- IOWN / NTT DOCOMO BUSINESS
- Stadium and Arena Solutions / NTT DOCOMO BUSINESS
- Tire Development Supporting the Thrill and Intensity of Motorsports from the Ground Up / Bridgestone
- CRI TeleXus (Voice Communication Middleware) / CRI Middleware
- OSHIKATSU x 5G (millimeter wave and local 5G) / Murata
- Veats Shibuya / Victor Entertainment
Senior
- Growing Older, Richly Through Music and Entertainment
As populations age around the world, interest in how people live, age, and thrive has never been greater. Music and entertainment have the power to stimulate the mind and body, foster meaningful connections, and bring a sense of purpose to people's lives. In the Senior challenge, we invite business ideas that combine music, visual media, and technology to enhance the health, connectedness, and well-being of older adults.
- Services that promote cognitive well-being through entertainment
- Experiences that enrich hobbies, leisure, and purpose in later life
- Experiences that foster meaningful and intergenerational connections
Let's make aging a richer and more positive experience. We look forward to ideas that reimagine the future of aging through the power of music and entertainment.
Related Assets:- Music Schools & Instructor Network / Yamaha
- SYNCROOM / Yamaha
- AI Ensemble Technology / Yamaha
- GummiStra® / Yamaha
- CRI LipSync (Voice-driven Lip-sync Middleware) / CRI Middleware
Game
- Adding More Playfulness to Everyday Life
Games are no longer just a form of entertainment. They have evolved into a powerful medium that can unlock human potential, blur the boundaries between the physical and digital worlds, and create deep engagement and emotional connections through IP. In the Game challenge, we invite business ideas that combine games, music, and technology to create new forms of experiences and engagement.
Areas of Interest:- Solutions that unlock creativity and learning through gamification
- Products that connect game worlds with reality through music
- Experiences that create deep engagement through IP interactions
Where games, music, and entertainment converge, entirely new experiences can emerge. We look forward to bold ideas that unlock this potential.
Related Assets:- VOCALOID™ / Yamaha
- GPAP(General Purpose Audio Protocol) / Yamaha
- AI Ensemble Technology / Yamaha
- CRI ADX (Audio Middleware) / CRI Middleware
- A New Gaming Experience Enabled by 3D Haptics Technology / Murata
- Audiostock (Royalty-Free Background Music & Sound Effects Platform) / Audiostock
- Flyingdog / Victor Entertainment (An affiliated company involved in anime music production)
Timeless
- From Memories to Lasting Assets
Music, sports, theater, and other forms of entertainment create powerful moments that exist only in the moment. Their uniqueness is what makes them so memorable, yet most of these experiences live on only in our memories, leaving little behind in tangible form. Today, however, advances in technology are creating new possibilities to transform fleeting moments into lasting value. In the Timeless challenge, we invite business ideas that turn entertainment experiences from memories into assets.
Areas of Interest:- Services that transform entertainment experiences into lasting value
- Platforms that preserve live moments as enduring assets
- Experiences that connect artists and fans through music memorabilia
Even the briefest moments can leave a lasting impact. We look forward to bold ideas that expand this potential through the power of technology and innovation.
Related Assets:- Disklavier™ / ヤマハ
- VOCALOID™ / Yamaha
- GPAP(General Purpose Audio Protocol) / Yamaha
- VICTOR STUDIO / Victor Entertainment
